About two years ago, I had the good fortune of meeting Lisa Grimm. At the time, she was working at a local PR firm. Since then, I’ve watched as she’s grown into a very talented communicator, strategist and community-builder. Recently, Lisa accepted a job at the Mall of America as their digital PR specialist. It was a new role–and one that was perfectly suited to Lisa. And, talk about a killer job. A special opportunity for sure.

And, Lisa is taking full advantage. In just two months, she is already taking an active role in helping shape and guide the Mall’s social activities and strategies. I’ll let Lisa tell the rest of the story…

Full disclosure: The Mall of America is a client of ACH Communications.