In this week’s episode of the Talking Points Podcast, Kevin and I talk about some pretty meaty topics including Amber Naslund’s post about social media engagement numbers (which was one of my favorites from last week). We also discuss how to best work with your legal group as you map out social content (and responses).

SHOW NOTES – September 11, 2014

“Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them”

http://contently.com/strategist/2014/09/02/legal-approvals-are-killing-brand-newsrooms-heres-how-to-get-past-them/

“Inside Google’s real-time GIF campaign for Madden NFL 15”

http://digiday.com/brands/inside-google-ea-sports-real-time-gif-campaign/

Madden GIFERATOR

http://giferator.easports.com

“The Twitter strategy shift and what it means to you and your business”

http://www.businessesgrow.com/2014/09/08/twitter-strategy/

“Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)”

http://www.brasstackthinking.com/why-social-media-engagement-numbers-suck-and-what-we-should-really-worry-about/

PR Workload: New “Day in the Life of a Marketer” Study Shows a Need to Work Smarter—Almost 1 in 4 Marketers Logs 10-Plus Hours On an Average Day, AtTask Research Finds

http://www.bulldogreporter.com/dailydog/article/pr-biz-update/pr-workload-new-day-in-the-life-of-a-marketer-study-shows-a-need-to-w