It’s not a new discussion, but thanks to a post by Shelly Kramer this week (and a report on CEO.com), Kevin and I re-opened the conversation this week. We also discuss the recent MIMA Summit, talk to Shoutlet’s Greg Gerik and discuss Target’s new Instagram Halloween campaign.
Hope you’ll take a listen…
SHOW NOTES – October 23, 2014
Greg Gerik
http://www.shoutlet.com/blog/author/greg/
“Target Takes Trick-or-Treating to Instagram”
http://adage.com/article/digital/target-takes-trick-treating-instagram/295401/
“Welcome to Halloween Hills: Target Unveils Virtual Trick-or-Treating Experience on Instagram”
http://www.abullseyeview.com/2014/10/target-halloween-hills-instagram-diy-crafts-recipes/
“Social Media and The Fortune 500 CEOs”
http://www.v3im.com/2014/10/social-media-and-the-fortune-500-ceos-report/#axzz3GhcyRN3f
2014 Social CEO Report
http://www.ceo.com/social-ceo-report-2014/
“Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?”
http://darmano.typepad.com/logic_emotion/2014/10/brandshare.html
Edelman/Brandshare 2014
http://www.edelman.com/insights/intellectual-property/brandshare-2014/about-brandshare-2014/
McDonald’s: “Our food. Your questions.”
http://www.mcdonalds.com/us/en/your_questions/our_food.html
“What’s in McDonald’s Food, Anyway? Ex-MythBuster Grant Imahara Is Hired to Find Out Transparency campaign echoes one from Canada”
“McDonald’s Chalks Up Its Very Bad Year to Widespread Misunderstandings”
“McD’s millennial problem: Is new campaign working?”
http://www.cnbc.com/id/102106708#.
“Dear McDonald’s: No One Wants To See How The Sausage Is Made”
http://thefuturebuzz.com/2014/10/13/dear-mcdonalds-no-one-wants-to-see-how-the-sausage-is-made/
“McDonald’s Botches “MythBusters” Social Media Blitz”
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