In this latest episode of the Talking Points Podcast, Kevin Hunt and I talk about a very interesting (and very well written) article in HRB titled “Your Digital Strategy Shouldn’t Be About Attention” (see Show Notes below for link).

In the article, the author laments that digital strategy, as we know it, is essentially broken. That too many companies are focused on gaining attention through online channels, and not nearly focused enough on providing true value to customers and giving them YOUR attention instead.

It’s a very interesting read–Kevin and I agreed, the “must read” of the week. Hope you’ll take a listen to the rest of the show, too.

SHOW NOTES – January 22, 2015

“Your Digital Strategy Shouldn’t Be About Attention”

https://hbr.org/2015/01/your-digital-strategy-shouldnt-be-about-attention

“Nike Sends 100k Customers Personalized Training Videos”

http://www.psfk.com/2015/01/nike-your-year-films.html

“To Boost PR Results, Look to Paid Channels”

http://www.adweek.com/prnewser/to-boost-pr-results-look-to-paid-channels/107121

“Storytelling in the Age of Social News Consumption”

http://www.edelman.com/post/storytelling-age-social-news-consumption/

“25 Disruptive Technology Trends for 2015 – 2016”

http://www.briansolis.com/2015/01/25-disruptive-technology-trends-2015-2016/