In this edition of the Talking Points Podcast, Kevin and I sit down with Bryan Vincent, director of digital communications at United Health Group and talk LinkedIn, the recent Mayo Clinic/Minneapolis Star Tribune partnership, MIMA Summit and a little Packers/Vikings football.

SHOW NOTES – October 1, 2015

Bryan Vincent

https://twitter.com/bvincent

2015 MIMA Summit

http://www.mimasummit.org/

“Why do big brands continue to completely ignore LinkedIn?”

http://www.arikhanson.com/2015/09/22/why-do-big-brands-continue-to-completely-ignore-linkedin/

SPOTLIGHT: “Mayo, Star Tribune form content partnership”

http://www.postbulletin.com/business/mayo-star-tribune-form-content-partnership/article_18e4f2dc-2e04-563f-bb2f-9199f2715ee2.html

“Case study: Social media engagement as a point of differentiation”

http://www.businessesgrow.com/2015/09/15/social-media-engagement-2/

“How the Blog Post Op-Ed is Changing News”

http://www.convinceandconvert.com/digital-marketing/blog-post-op-ed/

SHOUTOUT: MIMA

http://www.mima.org/