For years, we heard brands throw up barriers around why they didn’t want to participate in social media marketing. One of the biggest...
READ MOREProfessional organization ARRT destroys 5 common Facebook myths
by Arikhanson | Jan 17, 2014
It’s always extremely rewarding when one of your former clients excels in the area in which you coached them. In this case, the former...
READ MOREDoes Scandal’s Olivia Pope represent the PR industry well?
by Arikhanson | Jan 16, 2014
Confession: I’m not a huge Scandal fan. Not yet, at least. In fact, I just started watching the show recently, after I was a bit...
READ MOREDo you really need a cover letter with that resume?
by Arikhanson | Jan 15, 2014
A few weeks ago, friend and fellow HAPPO champ, Nikki Little from Identity PR, asked the following question: “In your opinion, how...
READ MOREHow to: Optimize your LinkedIn profile (using some new LinkedIn features)
by Arikhanson | Jan 14, 2014
For me, the month of January is all about setting the foundation for a new, new business funnel in 2014. I’m taking some key steps to get...
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