One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next...
READ MORE17 people I want to have coffee with in 2021
by Arikhanson | Jan 12, 2021
This post has become an annual tradition. A ritual I now go through to identify 15+ folks I’d like to share coffee with in the year...
READ MORETheory: Boomers in PR don’t trust influencers or influencer culture
by Arikhanson | Jan 8, 2021
I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t...
READ MORELearn from Walmart: 4 social media governance best practices to reduce your risk of “going viral” in a bad way
by Arikhanson | Jan 5, 2021
You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a...
READ MOREPixar’s Soul’s message resonates in “hustle-driven” PR industry
by Arikhanson | Dec 29, 2020
Like many others, I watched Pixar’s new “Soul” on Christmas Day. And, as usual for Pixar movies, it didn’t disappoint....
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