It's a question posed by the Sprout Social folks the other day. It's an interesting question, actually. As a full-time...
Should an MBA be required for future social media marketers?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
What should your social media marketing focus on: Customer service or content?
What makes a brand "best in class" when it comes to social media marketing? It's a question almost every company wants to...
Does grammar even really matter in social media marketing anymore?
Let's just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding "yes."...
Why do we continue to be loyal to our corporate employers when they’re not loyal to us?
Earlier this year, a friend of mine was unceremoniously fired from her corporate job. She had been a really good employee--...
The power–and risk–of the personal job referral
Earlier this year, my son was talking about how much he wanted a membership at the Edina Life Time. Keep in mind, he's 16...
How often should you post on social media? (A lot less than Hootsuite is telling you)
It's become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating....
3 ideas to help develop social content your audiences actually want to read
A recent report from Typeset relayed a concerning stat: 38% of writers said "knowing what our audiences want to read" was...
8 “curiosity conversations” I’d love to have in 2021
Back in January, I wrote and published my annual "coffee list". It's a fun project for me, and a great way to hold myself...
No, you don’t have to know it all in social media marketing
I have a good friend who's completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole...
What good is an earned media placement if no one can read it?
In case you've been living under a rock for the last 10 years, you've probably noticed the big uptick in paywalls in the...