With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few...
4 under-the-radar tips for finding a job on LinkedIn during COVID-19
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
7 brands experimenting with new social media marketing approaches during COVID-19
As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were...
Working from home isn’t all it’s cracked up to be–and the COVID outbreak will prove it
Disclaimer: I know and fully realize a lot of people have lost--and will lose--their jobs during COVID-19. This is not...
5 social media trends we’ll see during the rest of the COVID-19 outbreak
Just a few months ago, I set out to create my annual social media trends presentation, which I've now given to a handful of...
CEO social profiles critical comms tools during COVID-19
The last three weeks have been the longest crisis comms drill of our entire lives. It's absolutely nutso. And, there's...
How social networks are surging and changing during the COVID-19 outbreak
Last week, in one of my client meetings, an interesting discussion came up--what social networks were surging and which...
Content marketing that is truly making a difference during the COVID-19 outbreak
So much of social media marketing, and marketing in general, for that fact, seems like it's almost in the background right...
3 lessons I learned during the most stressful week of my 25+-year career
At the risk of adding yet another "what I've learned during the COVID-19 crisis" post to the internet ether, I just wasn't...
Why aren’t employers giving PR employees the benefits they want?
By now, the "war for talent" has been well-documented. We're facing a shortage of talent. Employees hold all the cards....
How your content’s half-life should (drastically) impact your social media strategy in 2020
Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It...