There are a handful of people I've either worked with or met in my 16-year career that I really look up to and admire. Some...
PR Rock Stars: Valerie Simon
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
9 pieces of career advice for tomorrow’s PR pro
I'm a lucky guy. Most days I wake up I'm excited to go to work. I work with clients and people I respect and enjoy spending...
HAPPO chat set for Dec. 15 on resume-writing tips
It's been a while since we've held a HAPPO chat--almost a year. That's way too long. And, with the New Year quickly...
Mall of America uses QR code event to drive awareness, sales on Black Friday
Last Friday, I was one of the crazy people. I woke up early and trekked over to the Mall of America. Not to shop--but to...
What’s on your PR bucket list?
I saw a short message from friend Heather Whaling this past weekend. It read: Turns out that bucket list item was this...
My QR code experiment: 9 brands at the Mall of America on Black Friday
I've long been skeptical of the QR code madness among marketers. Sure, I've read all sorts of numbers around QR code...
Does the smiley face have a place in the PR workplace?
Does this situation sound familiar? You're writing an email to a colleague. In the note, you discuss business, of course....
Is blogger outreach turning into an SEO game full of annoying conference calls?
OK, weird title, right? That's because I'm taking a page out of my friend Greg Swan's book today and running a bit of an...
PR Rock Stars: Bridget Nelson Monroe
I met Bridget Monroe this summer for the first time at a coffee shop near my home. I had known "of" Bridget through my...
The PR pro of the today: What do employers really want?
Last week, I gave a presentation at a local conference for public school communicators and PR professionals named Minn...