When it comes to blogging, we put a whole lot of emphasis on creating content that gets clicked. And, eventually...
How to merchandise your blog content: 4 tips for corporate bloggers
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
4 key takeaways from BlogWorld LA
Another BlogWorld in the books. Another crazy week. Another outstanding opportunity to learn from some of the better minds...
4 PR lessons you can learn from Cirque du Soleil
Last week, while I was in LA for BlogWorld, I had the wonderful opportunity to attend Iris, Cirque du Soleil's show at the...
Tale of the Tape: BlogWorld LA vs. BlogWorld Las Vegas
If you're a sports fan, you probably remember those Nick Bakay Tale of the Tape segments on ESPN where he's pit one team,...
PR Rock Stars: Heather Whaling
I met Heather Whaling a few years ago. The first thing that I like about her: The Twitter handle (@prtini). But, what has...
5 tips for “pitching” infographics
In case you haven't noticed, infographics are exploding across the Web. And, more importantly, they're increasingly seen as...
4 not-so-talked-about ways to “cover” your events with social media
For most PR pros, promoting events through the media is a core skill. Most of us, at one time or another, have had...
What to do when your Gmail account gets hacked
As many friends, family and business colleagues and clients are painfully aware of by now, my Gmail account was...
10 tips to bolster your influencer outreach programs
Yesterday, friend and fellow blogger, Greg Swan and I co-presented at the wonderful MIMA Summit in Minneapolis. Our topic?...
12 tips for CEOs who are considering starting a blog
Received a good (and common) question from a former client last week: My CEO is thinking of blogging. What tips and advice...