Last week, a friend sent me a note the posed an interesting question: "How do we remain authentic about our business selves...
We ask our leaders to be authentic online, but are communicators setting a good example?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
A day in the life of one solo PR/social media consultant (and adjunct professor)
"What's a typical day look like for you?" It's a question I heard a lot last semester at the University of St. Thomas. The...
The secret weapon to promoting your next rebrand on social media
Last week, Andersen Windows & Doors (AWD) unveiled its new rebrand to the world. I really like the new...
Visit Winona leverages Squarespace Super Bowl spot for PR home run
It was big news in my world when Squarespace ran a Super Bowl spot featuring my adopted home town, and alma mater, Winona....
Why you–not an agency–need to own your influencer relationships
Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that...
The laziest phrase in content marketing (and what to do instead)
I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. The title: The...
#RIPeanut highlights brand-to-brand trend actually may be working on Twitter
Last fall, Popeye's trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling...
9 (realistic) social media trends for 2020
For the last few years, I've been developing a "Social Media Trends" presentation in January that I've now given more than...
6 pro tips for using LinkedIn that won’t make you look like an amateur
I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a...
The age-old fallacy of the “hash tag strategy”
"What should our hash tag strategy be?" It's a question I get from clients at least a few times a year. And, it's one...