Last night, I was part of a Pro-Am Day-type event at my alma mater, Winona State University. Dubbed, The Real World, it's...
8 things I know now I wish I knew in college
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
7 ways to build a blog community from the ground up
I'm often approached by clients thinking about starting a blog. One of the challenges of doing just that is building a...
Blogger outreach lessons learned from recent pitches I’ve received
Over the last year or so, I've received a number of pitches around my blog. Surprising to me, really. I guess I still think...
Jerry Moore v. John Hoff: Legal consequences for bloggers
For bloggers, legal matters are usually not an issue that's top-of-mind. That's because, for most, we just don't write...
Social media case study: MN brewer Surly galvanizes fans to build new brewery
For those of you who live in Minnesota, you've undoubtedly heard of Surly beer by now. It's become an iconic brand of sorts...
APR vs. MBA: Which letters matter more?
It’s a common debate among folks in the PR world: What makes more sense: obtaining my APR or getting an MBA? Before we get...
3 non-profit social media case studies that deserve center stage
Social media case studies. There's a ton of them online (here's one of the better case study aggregation posts, FYI). We...
My 10 PR dream jobs
Dream jobs. Everyone has them. For some, that might mean serving as the press secretary at The White House. For others, it...
PR job search strategies: 4 ways to stand out from the crowd
Recently I had the opportunity to chat a bit with the owner of a local agency here in Minneapolis. We were talking about...
6 recent Facebook changes and what they mean for your brand
If you're responsible for managing a Facebook page on behalf of your organization or client, you know that staying on top...