Last week I was asked to speak at the annual MN PRSA Professional Practice Conference on blogger outreach--a topic I am...
11 best practices to building an effective blogger outreach program
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Social Media Case Study: Cirque du Soleil
I went to my first Cirque du Soleil show about four years ago. Hit the touring company when they were in town. I was...
Blog lists: Dying breed or critical community-building tool?
Last week, I was named to two different local lists: Ryan May and Kary Delaria's top 20 PR pros on Twitter list and Judy...
14 gift ideas for that PR pro on your holiday list
Not sure what to get your boss this holiday season? Looking for a perfect gift for an industry colleague? Or, maybe you're...
HAPPO events scheduled for December, January
It's been a while since our last official HAPPO event. 7 months to be exact (our last event was on 4/30). But, if you've...
The skills today’s digital agency leaders are looking for
Over the last few months, it seems like the PR job market has opened up a bit. I say that anecdotally--I have no hard...
24 ways to feed the blog beast
Last weekend, I had the wonderful opportunity to speak at the first-ever WordCamp in Minnesota. 300-plus people showed up...
Social media speakers: A dime a dozen?
Over the last few months, I've been a part of a number of social media-based events. I spoke at the first-ever WordCamp...
The little things make the biggest difference
As counselors, we typically pride ourselves at continually looking at the big picture. At setting the strategic direction...
Why I celebate Veteran’s Day
Note: Taking a little departure from the usual topics I talk about on this blog today to share a few thoughts about a...