Earlier this week, a student sent me a note and posed the following question: What do you consider an effective blogger...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
How much is too much?
Last weekend I took my kids camping. It's something I grew up doing with my parents and so far, I've really enjoyed sharing...
4 corporate blogs that set the bar high
Corporate blogging. It's probably the single most difficult social media tactic to pull off successfully from the corporate...
What’s the best PR advice you ever received?
That was the question put to me by a friend and colleague during an interview last week. And, it stopped me dead in my...
Digital Case Studies: 3 ways PUMA could rally its troops
I'll admit it. I'm a PUMA geek. And, that may be putting it lightly. I have five pairs of PUMAs. And, I have my eye on at...
Conversations with 18 PR Rock Stars
Last year, I started a series on my blog titled "PR Rock Stars." The intent? To cast the spotlight on PR folks I think are...
The long tail of LinkedIn for B2B organizations
Traditionally, LinkedIn is seen as a networking tool for personal use. Connecting with former colleagues. Joining and...
The 7 best PR blog posts I read this week
Lately, I've been on a big content aggregation kick in conversations with clients, colleagues and friends. So, I figured it...
9 places to find social content within your organization
One of the most important pieces of any strategy an organization employs online revolves around content. Without compelling...
8 blogger outreach no-nos to avoid at all costs
Last week, Danny Brown and Gini Dietrich led an interesting discussion in the "Start Blogging Now" (#sbt) chat around PR...