Today, I celebrate 10 years as a solo social media and PR consultant. Truth be told, I don't know if today is the actual...
Celebrating 10 years as a solo social media and PR consultant
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
It’s high time to start an awards program for solo communications consultants
OK, so I know this kind of headline sounds pretty self-serving coming from me. And, you know what? You'd be right! But,...
Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)
This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following:...
What I would be budgeting for in 2020 if I were a brand-side PR manager
Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice...
Why I’m advocating for every PR/comms pro to spend 10 minutes a day on LinkedIn
When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. "It's not for me."...
Are employee social advocacy programs at direct odds with your personal brand?
Employee social advocacy programs are having a moment. Come to think of it, they've been having a moment for a while now....
Why I think it’s OK (if not preferred) to “always be looking”
Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an "always...
Are people working in marketing happier than those working in PR?
A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last...
3 (relatively) easy ways to get your brand started on TikTok
TikTok is having a bit of a moment. Allow me to share some stats that back up that statement: TikTok now has more than 500M...
Natty Light’s Catalina Wine Mixer scores A+ for creativity (but not sure what’s going on with execution)
In early August, Natty Light introduced a new entry to the hard seltzer game: the Catalina Lime Mixer. Or, in other words,...