Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. And, I've noticed a few...
Your CEO doesn’t have to post his own articles to be effective on LinkedIn
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Social Media Rock Stars: Be the Match’s Ryan Pena
For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. I recently figured it...
Sometimes it’s OK to be a social media follower
Today's internet culture is very much predicated on one basic principle: Me. Me, as in, how can I create more thought...
How I’m organizing my first class on strategic communications at the University of St. Thomas
This fall I'll assume a role I've been working toward for the last 20+ years. The role of professor. I'll be teaching my...
17 people who should have been on MN AdFed’s 32 Under 32 List
In case you missed it, AdFed officially posted its 32 Under 32 list a few weeks ago. This is a great event that has taken...
Ice cream truck’s bold claim: We’re charging influencers DOUBLE (and why it might signify a tipping point in influencer marketing)
In case you missed it, a soft-serve ice cream entrepreneur in California made news recently. Yeah, instead of catering...
PR Rock Stars: Solo PR Consultant Peg Roessler
If you want to get your client on TV in the Minneapolis/St. Paul area, and you've worked in PR for more than five minutes,...
I’ll admit: I’m overwhelmed by technology
Over the weekend, we had wi-fi issues at Chez Hanson. If you have teens and/or tweens and you've had wi-fi issues, then you...
How I deal with my professional social media FOMO
On The Gram, I follow a fellow solo consultant named Katie Miller. Katie's a relatively new solo--been at it a couple years...
Why do social media marketers continue to invest in organic reach?
Organic reach. Aren't we all tired of talking about this yet? I know I sure am. But, it continues to be a topic of...