I had a bit of an epiphany recently. I'm the grown up in the room now. I know, sounds stupid, right? After all, I'm 46...
How did I get to be the grown-up in the room?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
8 social media trends to watch for the rest of 2019
Yesterday, I presented at what is becoming an annual event for Minnesota PRSA--it's digital storytelling workshop. It was...
How Target uses branded gifs to bolster community engagement on Twitter
If you've worked in the social media marketing world for more than five minutes, you know how most brands treat...
State of social media teams: Small, under-resourced with a growing list of responsibilities
One question I've consistently heard from companies re: social media marketing over the last 10 years of consulting has...
Customer experience matters–except when it doesn’t (which is a lot of the time)
Last week I brought my son to the orthodontist for his regular check-in. We had an 8 a.m. appointment. Great--early in the...
8 lessons from 10 years of blogging
Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I'm...
Experience still matters in digital marketing (no matter what the ‘pundits’ say)
Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers--and for good reason....
Finally, the PR industry takes a stand on unpaid internships
Last week, the PR Council, an association representing 110 top U.S. public relations firms, announced a new policy for its...
Less “let’s go viral” and more “let’s build community”
Last week, Hootsuite's Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed....
What grade would you give the MIAC in handling the St. Thomas fiasco?
Yesterday, the Minnesota Intercollegiate Athletic Conference (MIAC) issued a four-sentence press release that officially...