I'm not breaking news by saying Facebook hasn't had the best year. Privacy concerns. A slew of negative PR hits. And,...
The Facebook truth for brands: It’s not going away anytime soon (but it IS worth re-evaluating your presence there)
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why are more people going the solo consultant route?
According to a recent Freshbooks survey, I say it's all about control. That was the number-one factor among those who have...
#StarbucksCup on #GoT: What to do when a PR lottery ticket falls in your lap
ICYMI, a (supposed) Starbucks coffee cup was caught on-screen at Winterfell in episode 4, season 8 of Game of Thrones last...
Looks like our over-reliance on social media tools and technology will continue (and that’s not a good thing)
Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed...
What does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study
PESO. In case you haven't heard, that's Paid-Earned-Shared-Owned. It's the acronym that has come to define our generation...
How I research influencers *without* using influencer management tools
Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and...
4 questions to ask yourself before you make the jump to being a solo consultant
Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to...
Social media personal branding advice for the class of 2019
Over the last week, I've spoke to two college classes about one hot topic: Personal branding. More specifically, how...
5 free social media marketing ideas for the winner of the Star Tribune’s Beer Bracket–Castle Danger Brewing
A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever "Beer Bracket" as a way to play off March...
Is KFC’s virtual influencer Colonel Sanders the start of a new (weird) trend?
In case you missed it, KFC launched its own virtual influencer last week--a virtual Colonel Sanders--on Instagram. It's the...