By now (especially if you're a basketball fan), you've seen the Dwyane Wade video Budweiser produced. It has been shared...
Still think unbranded content doesn’t work? Don’t tell Budweiser.
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why the Big 4 entering the marketing world is great news for solos
In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is...
Is the PR industry missing the boat with influencer marketing?
For years, the PR industry had an intense love affair with "influencers." Or, I should probably use a more accurate term:...
The best influencer marketing case study you’ll never hear about
You've read influencer marketing case studies. But believe me when I tell you, you've never seen an influencer marketing...
15 Up-and-Coming PR and Social Media Marketers to Watch
Last week, I shared my news that I'll be teaching social media at the University of St. Thomas. A big part of the reason I...
The ever-evolving nature of the PR/social media corporate reporting structure
"Who do you report up through?" It's a question that's been popping up a lot more lately--in conversations over coffee, in...
Teaching at the University of St. Thomas: A (mini) dream come true
The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater,...
Don’t overlook the lurkers
Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically,...
PR Rock Stars: Medtronic’s Greg Zimprich
Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often. Probably...
Is the press release still relevant in 2019?
Last week, a friend sent me a Facebook DM: "Should we still be using press releases?" Simple question, but one that's full...