Governance isn't one of the sexiest areas of social media marketing. But, it's a damn important one. And, after the year we...
14 examples that can help you update your social media community guidelines
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Going solo? Consider ALL your potential revenue sources
One common call I've received--and taken--from many in the comms world over the last few years has been: "I'm thinking...
5 content lessons from Axios’ local e-newsletters
In case you haven't heard, Axios is taking over the world. OK, not really. But, their local e-newsletters are infiltrating...
Are impressions the new engagements in social media marketing?
I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly...
Companies speaking up on social issues: Lessons learned so far in 2021
Should the company speak up in support of Asian Americans? Should the company stand up against racial injustice? Should the...
3 ideas to making social media content approval processes a little less painful
Ask any social media marketer who works for a larger organization the most painful part of their jobs and almost all of...
Basecamp situation sign of bigger shift in social/digital labor market
You may have heard about the big Basecamp news last week. CEO, Jason Fried, publicly announced some big changes at the tech...
Did social media platforms learn nothing from the “Stories” rush?
Over the last few weeks, we've seen the big rush on social audio. First, Twitter unveiled Twitter Spaces. Then, LinkedIn...
How the pandemic turned me into something I am not
When this pandemic set in over a year ago now, a lot of things changed for me. My family was at home with me--all the time....
5 surprises from Pew Internet’s recent social media usage report
A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a...