Arik’s Social Media Blog

If things keep progressing the way they are now, the answer to my question in the headline is most certainly "yes!" Why do...

I've been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer...

A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled "Rising Instagram Stars are Posting Fake...

We've been talking about the concept of the "social CEO" for years now. In fact, I remember Richard Branson being on...

Four years ago, my friend Kevin Hunt (General Mills) and I had a crazy idea: Why don't we start a podcast focused on social...

If you feel like you've read this post before, it's because you have. Kinda. This "coffee" post has become a bit of an...

I've never really liked the term "personal brand." Just something about it. Seems cheesy. Seems inauthentic. Seems...

Over the course of any year, I have coffee with a lot of people. I do it for a lot of reasons. 1) To get out of the house!...

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They...

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We've...