For the first 15 years of my professional life, when I was working as a full-time employee, I had a mantra: "Always be...
“Never stop looking” — Follow these 4 strategies and you’ll always have a job
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Three lessons corporate bloggers can takeaway from Orbit’s recent blogger research
Each year, something called "Orbit" (don't worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best...
Why I’m NOT buying the employee advocacy hype machine (at least, not yet)
Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of...
Have non-profits given up on social media marketing to fundraise during Give to the Max Day?
Sure seems like it. My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social...
5 new business ideas I’ve been considering – what do you think?
Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about...
PR Rock Stars: Blue Cross Blue Shield’s Sara Mulder
I first met Sara Mulder at a client meeting. Turns out, we shared a client (Sleep Number). At times, meeting the bigger...
Do you respond to every request on LinkedIn?
Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who...
The real reason brands are still posting 30X a month on Facebook
Two years ago I wrote this post. The theory: Brands no longer need to post 20 times a week to drive results in social media...
Four social media channels most communicators overlook
Facebook. Instagram. Twitter. LinkedIn. These are the "Big Four" of the social media marketing world. And, they encompass...
What A Star is Born can teach us about creating great social media video content
I know everyone is sick to death of blog posts titled this way. Really, I am aware. However, I just couldn't think of a...