Arik’s Social Media Blog

I'm a sucker for a good keynote presentation. Lucky for me, the MIMA Summit seems to hit home run after home run when it...

It's that time of year--yes, trend season is underway, my social media friends! You're likely to see no fewer than 2.1...

Last week, for the first time, I saw a 3D photo in my Facebook feed. It was from friend and Fallon employee, Greg Swan--a...

The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how...

Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and...

We've been hearing about this whole "dark social" trend for quite a while now. After all, the concept of texting and...

I've been an independent consultant now for nine years. And during those nine years the most common refrain I hear from...

Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and...

For as long as "social media marketing" has been around, Facebook has held the title of most brands' social media home...

Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can't really be "friends" on...