In case you've been on a desert island somewhere for the last week, you've undoubtedly heard about Nike's "Dream Crazy"...
5 numbers from Nike’s recent “Dream Crazy” campaign that confirm its smashing success
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Instagram pods indicative of 10-year social media trend
Like my friend Sarah Ziehr said on Facebook, if there was an "eye roll" emoji, I would have used it when I saw this post on...
The new era of transparency is a huge opportunity for PR
"Transparency" has been a buzzword of sorts the last year. It's popping up in the news more. It's a focal point for social...
The transition from media to PR: Four former journalists talk about the surprises, struggles and wins
Since the beginning of the year, I've noticed a distinct trend: more former media folks making the transition to the...
What’s on my desk – the PR/Social media version
A couple weeks ago I ran across a feature in Twin Cities Business dubbed "What's on my desk." My curiousity was piqued when...
Trend: Behavior change–not “peak social media”–is what communicators should focus on
Over the last few months, the following has occurred: Snapchat announced a drop in users for the first time ever. Facebook...
PR Rock Stars: Best Buy’s Bianca Jones
One of the big drawbacks of working as an independent consultant is that you're completely disconnected from the workplace...
Why modern-day unicorn marketer’s just don’t exist
A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim, CEO of Mobile Monkey: The...
Ageism in hiring: The real trend in PR and social media marketing that no one wants to talk about
In a couple short weeks I will be closer to 50 than I am to 40. That's a sobering fact. No, 50 isn't that old. But, it's...
Ranking 11 new LinkedIn features from 2018 (so far)–and what they mean for job seekers
We all know Facebook, Instagram and Twitter are constantly tweaking their platforms. It seems not a week can go by without...