Arik’s Social Media Blog

Usually, you'll find a mix of content on this blog that's either helpful or interesting--at least that's always my goal....

I've seen a number of articles recently that have focused on a growing--and increasingly troublesome--trend in our...

Let me know if the following situation sounds familiar: Your PR team works for months on end to secure a fantastic media...

I usually have a rule for folks I profile in this series: I must have met them in person. Simple rule. And I've followed it...

I was all set to write a post I was going to title "The PR agency family tree." I was modeling it after a great article in...

Last week, Jeremy Wheaton wrote an interesting piece on just how far we've fallen when it comes to companies and training...

I've long been a fan of list posts. No so much in consuming or reading them--I'm more about creating them. But, unlike many...

By now you've heard of Instagram's latest update: IGTV. Instagram made the announcement a couple weeks ago, and since then...

There's a huge dichotomy going on in the PR/social industry that's been bothering me for a while now and I just want to...

Working for an amateur or professional sports team has always been a dream of mine. The University of Kansas athletic...