Graduate college. Get a job as an intern at a big agency in Minneapolis. Rock the internship, volunteer for additional...
What’s the best fit for you: Manager or individual contributor?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Is there still a place for PR wire services in the 2018 communicator’s toolbox?
PR wire services have always been a bit of a mystery to me. I've never been a big user, and I've never been a big advocate....
Is LinkedIn doomed to repeat the same mistake Facebook made?
Last weekend, I read an interesting article by Jennifer Van Grove, columnist for the San Diego Union (her original article...
Why does the marketing/communications job search process have to suck so badly?
I've been asking myself that exact question for the last 20-plus years. And, apparently, I'm not the only one. I posed this...
Why Instagram is all about Stories right now — and why that’s a big challenge for brands
An interesting shift is going on with the second-most popular social network in the U.S. Instagram is now all about...
Four social media ideas for Entenmann’s Chief Donut Officer contest
Did you know that June 1 is NATIONAL DONUT DAY?!?!? Why am I (virtually) screaming? Because I'm a huge donut fan. Goes back...
3 former PR pros who made mid-career shifts and lived to talk about it
"I'm done with agency life. It's too many hours, too stressful and I have other things I'd like to do." It's a conversation...
PR Rock Stars: Geosys’s Emily Negrin
I've known Emily Negrin now for probably almost 10 years. And, she's always been one of those people I think would be fun...
Time for communicators to help manage Employer Brand social channels
Recently, I've noticed a lot more traction around a term and space I've worked in with a couple clients the last few years:...
Brands *should* be adopting Reddit–so why aren’t they?
That's the million dollar question, isn't it? Especially on the heels of recent news that Reddit's user base now outnumbers...