Two weeks ago, the eyes of the world were on Minneapolis during Super Bowl week. And, among other things (including a...
An inside look behind Sleep Number’s Super Bowl social media activations with Chanel Schmidt
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Is it still “cool” to work for a Fortune 500 company?
I graduated from college in 1996. And I remember thinking when I graduated how cool it would be to work for either General...
Five years later: Reflecting on 7 big social media trends from 2013
Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her...
PR Rock Stars: Trane’s Heidi McGuire
I first met Heidi McGuire three years ago through a mutual friend. She was referred to me for a potential piece of business...
The four best social media executions I’ve seen during Super Bowl week (so far)
Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. After all, I'll probably be north...
The best content marketing you’ll see during Super Bowl week is from a Minnesota brewpub
For those of us living in Minneapolis this week, it's kind of a marketer's dream. There are "brand activations" everywhere....
4 approaches the best executives take to connect with followers on LinkedIn
Other than Instagram, what's the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now...
When did social media marketing become “un-social”?
Earlier this week, the Twin Cities experienced the biggest winter storm we've seen in five years. 10+ inches of snow fell...
12 social media, marketing and PR leaders I’d work for in a second
Last week, a friend seeking new opportunities sent me a note on LinkedIn: "Who are the top people to work for in the...
Brands should take a page from Kansas University basketball when it comes to customer experience
Let's face it: Most brands suck when it comes to customer experience. I'm sorry--it's just a fact of life. Sadly, examples...