Yesterday, I had the good fortune to moderate (or really, co-moderate) my first Clubhouse room. This came about from a post...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why social media job descriptions and roles need to change in 2021
According to a recent study by LinkedIn, "digital marketing jobs" were among the top 15 most in-demand jobs in the U.S. in...
When will we go back to in-person industry events?
I know, I know, it's mid-April and COVID cases and deaths are rising again. But vaccinations are ramping up, too. Hope is...
PR Rock Stars: Thrivent’s Kristina Wright
Kristina Wright is one of those people everyone seemingly is drawn to. Just a quick glimpse at her LinkedIn posts and...
Krispy Kreme’s #vaxmarketing effort highlights bigger issue for brands in 2021
A free donut a day with your vaccine card. That's what Krispy Kreme offered up last week in the first (big) attempt at...
Long-form content is making a big comeback
For years, what's been one of the key social media "best practices" that's been beaten into our heads? SNACKABLE CONTENT!...
Will the new hybrid work model be everything we want it to be?
Since last spring/summer when this pandemic began to take hold, we've all been talking about how its changed work forever...
Learning from Failures and Successes in the Crappiest Year Ever
A year ago today was the day I remember this all started feeling very real. The pandemic was real. Lockdowns were...
Scenario planning key to social media marketing to an angry mob in 2021
I don't know if you've noticed, but people are angry out there. I mean, like REALLY ANGRY. It's no surprise. Between the...
2020: The year everyone had a career “Come to Jesus” moment
I can't take credit for the idea behind this post. A fella I follow on Twitter named Matt Lindner tweeted this earlier in...