Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right...
3 ways brands can use LinkedIn native video before company pages get access
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Trend or Mirage: Should PRs respond to HARO queries from corporate blogs?
Interesting post and discussion in our #SoloPR Facebook group a few weeks ago. Long-time #SoloPR, Alison Kenney, made the...
The rumors about our voice tech overlords have been wildly over-exaggerated
Voice tech is a topic that's about as hot as any in the tech and marketing worlds. And, for good reason in many ways....
PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget
Four years ago, I made a decision to join the Winona State Alumni Board. As part of that work, we started the Winona State...
The big problem with the “hustle culture”
There's been an awful lot of talk about "hustle" in the business world lately. I blame Gary V. for 98% of this. All kidding...
WIIFM mindset key to successful influencer outreach
As a blogger, I don't get pitched all that often. After all, I'm not a trendy food blogger/influencer. However, I did...
Is organic social media engagement making a big comeback?
An interesting post titled "No, Organic Content Isn't Dead. It Just Has a New Purpose" on LinkedIn got me thinking...
If someone were researching you online, what would they find?
Over the course of any given year, I meet a lot of people. It's the nature of my business. Essentially, in many ways, I get...
DMs, texts, LinkedIn messages, emails: How do you keep up with daily communication from colleagues, managers and clients?
Last week was a pretty typical week in terms of how I communicate with clients and colleagues. I wrote 25 direct messages...
Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History
Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football...