Last weekend I was at The Dells with my kids (no laughing please--I grew up going to the Dells and have a strong affinity...
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
10 Instagram influencers I’d be targeting with if I were a Minnesota-based brand
Influencer marketing. So hot right now. In fact, influencer marketing has been hot for a while now. And, I see no end in...
PRWeek’s “Power List” Overlooks Minnesota and Fly-Over Country…Again
Earlier this week, PRWeek unveiled its annual "Power List"--a list of people they believe are power brokers in the PR...
The psychology behind social media’s biggest shifts in the last year
Maybe it's my psych minor. And maybe it's my innate interest in human behavior. Any way you slice it, I've always fancied...
#MyOreoCreation Contest – Personalized social at its best?
A few weeks ago, while checking Twitter, I happened across an interesting hash tag: I decided to participate:...
Talking Points Event Series: 4 Ways Companies can Bolster Brand Awareness during the “Big Football Game” next February
Last year, I approached the University of Minnesota about starting a new speaker series named "Talking Points: Exploring...
You’re not a blogger until you’ve offended someone
A couple weeks ago, I wrote a post about how I believe (most) brand-side folks are less networked than their agency peers....
PR Rock Stars: U.S. Bank’s Susan Beatty
Susan Beatty knows a lot of people. Like A LOT. And when you run into someone who knows Susan, the likely response you'll...
Rethinking how to introduce a new CEO to employees
In case you haven't been reading the Star Tribune business section lately, there's been a rash of CEO turnover in town....
Why are brand-side PR pros less networked than their agency peers?
In case you missed it, AdFed recently held their wildly popular 32 Under 32 Awards. As usual, more than 100 people were...