Being a solo consultant is a lonely existence. It's definitely one of the few drawbacks to this lifestyle. So, I make a...
The 9 best coffee shops for PRs/marketers to work from in Minneapolis
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Yes, we have a social media mentor problem
I recently had coffee with a younger colleague who plays a key social role for a fairly large company here in Minneapolis....
Trend: Repurposing Snapchat Stories across other social media channels
We've all heard about the "storification" (yeah, I just made that word up) of the social web and how it represents the...
Are online media placements worthwhile if there’s a paywall?
The paywall. On the media side, some see it as the savior of their business. On the PR side, it could be seen as a major...
PR Rock Stars: Boston Scientific’s Amanda Gebhard
You know how when you meet some people you can just tell they're going to be a big deal some day. That's how you feel when...
9 things to consider before making the leap to being a solo PR consultant
What tips do you have for someone considering making the transition to being a solo marketing/comms consultant? It's a...
What today’s executive leaders could learn from UW-Eau Claire’s Chancellor Jim Schmidt
We've all heard the litany of excuses our executive partners give us for why they can't be a bit more active on social...
New trend: Companies making product design trends based on Instagram
By now, you've most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It's purple. It's pink. And, maybe...
Should companies pay their PR interns?
Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I...
What bothered me most about the United Airlines crisis
By now, we're all kinda United'ed out, aren't we? My Facebook feed was full of people still talking about it last week. My...