Truth be told, I don't know Leah Johnson all that well. I met her through my work with MIMA and a common friend (and fellow...
PR Rock Stars: American Academy of Neurology’s Leah Johnson
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Targeting micro-influencers: The next big thing that should have been a big thing 5 years ago
AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I've felt about the whole influencer thing for...
Have we suddenly “over-storied” the social web?
First, there were Snapchat Stories. Those fun, whimsical little snapshots into our days broadcast for 24 hours on the...
3 big (ongoing) issues the recent Cracker Barrel social media crisis highlights
In case you missed it, Cracker Barrel fell victim to the most recent "internet mob" last week and had its social media...
4 reasons your brand’s YouTube videos continue to fall flat
You know what's really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and...
Why is good social media training so hard to find?
Go ahead. Google the phrase "Social media training Minneapolis." What comes up? A couple academic institutions attempting...
The biggest challenges facing today’s social media job seeker
I'm not a recruiter. I'm not a hiring manager. And, I'm not looking to hire anyone at ACH Communications (I have all the...
PR Rock Stars: 3M’s Heather Cmiel
I can't really remember the first time I met Heather Cmiel. Which is kinda odd. Because Heather isn't the kind of person...
5 reasons an Amazon Echo Dot is a “must” for any PR person’s office
A few weeks ago, I bought an Amazon Echo Dot. Complete impulse buy. If I remember correctly, we were at Best Buy to...
Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you
Make no mistake about it: Edelman's Trust Barometer is a fantastic resource each year. I love it. It's usually full of...