Hypothetical situation I'm sure is playing out with clients/companies every day: Client says they want to reach a "younger...
Tackling the many misperceptions of the impact of influencer marketing
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why I’ve decided to break one of my golden social media rules
When it comes to personal and professional social media use (and those are the same for me), up until about two weeks ago,...
5 functionalities every PR person wish LinkedIn had
I spend a lot of time in LinkedIn these days. A lot of it is for research reasons--for this blog, for my Talking Points...
3 reasons digital marketing should NOT own influencer marketing
Traackr recently released a study named "Influence 2.0--the Future of Influencer Marketing." I was curious, so I downloaded...
The most interesting Super Bowl commercial had nothing to do with selling products
Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for the commercials and...
PR Rock Stars: Sun Country’s Brittany Chaffee
Young people amaze me sometimes. They're brave. They're fierce. And, they take risks that I would have never taken at that...
How the current political environment is impacting Facebook brand marketing
In case you haven't noticed (and if you haven't, you've most likely been vacationing on the moon for the last 3+ months),...
Is the age of the follower over?
Close your eyes for a moment. Think back to 2010. Twitter was only a few years old. Social was relatively new. Some brands...
9 (realistic) social content trends to keep your eye on in 2017
Last Friday, I had the opportunity to speak to 150 social media enthusiasts at Social Media Breakfast. My topic: Social...
The automation rebellion is coming
Earlier this month, I attended a local mastermind meeting I help run and the topic of automation came up--this time, the...