Can fake news negatively impact your company's reputation and stock price? Can fake news negatively impact the reputations...
Talking Points Event Series: How fake news is already impacting the corporate and media worlds
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
8 job changes that re-shaped the PR/social market in Minnesota in 2016
2016 was a good year to be a job seeker. Specifically, for mid- to senior-level PR folks with a strong digital skill set....
True engagement is slowly dying on the internet
Take a peek at any corporate social media program and you will likely see "engagement" listed as a KPI in some way, shape...
PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow
I don't remember the first time I met Laura Kaslow (give me a break, I'm getting old and losing brain cells over here!)....
6 ways to better prepare for a fake news attack
If there was one "trend" that emerged in 2016 that should scare the bejesus out of PR counselors it's this: Fake news....
14 people I’d love to have coffee with in 2017
Last year I made a post that I'm going to make into an annual series--or challenge. The concept is simple: Publicly...
Mainstream media versus YouTube Influencers – Which has the bigger audience?
2016 was a good year for influencers. Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. Just ask Casey...
Face it, there are no “dream jobs”
It's time to give up the ghost. There are no "dream jobs." Yeah, I said it. And you know why? Because I'm living my "dream...
The future of content looks like THIS (and it’s pretty crazy)
ICYMI: Renowned YouTuber, Casey Neistat blew everyone's minds earlier this week when he released the following video: It...
Fruit baskets or Nut Assortments: What’s the best approach for PR client holiday gifts?
Every year about this time (actually, much earlier than this, but for effect we'll go with "about this time"), I run into...