Digital integration. It's one of THE buzzwords in our marketing world. When done right, it works wonderfully well. Other...
When “digitally integration” doesn’t integrate
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Gary V: Most hated or most loved person in social media?
Gary V is a fascinating personality to me. For so many reasons. But mostly because of his position in the industry--he's...
Clubhouse by the numbers (and the numbers might surprise you)
So much has been written about Clubhouse already--I hesitated to even try to add another viewpoint. However, as I continue...
Did Zillow take advantage of its “viral moment” on SNL?
In case you missed it, Zillow had a moment last weekend. A "viral" moment, to be clear. Because for about 24-48 hours, a...
Did Mr. Peanut’s brand-to-brand engagement Twitter strategy work during the Super Bowl?
Tide. Jeep. Bud Light. Doritos. These were the brands you were paying attention to during the Super Bowl Sunday because...
Owning up to–and learning from–a big mistake
Last week, a post I wrote caught some serious flack on LinkedIn. It centered on J-Lo's recent influencer marketing gaffe....
What can social content marketers learn from Shutterstock’s 2021 visual trends?
New Year. New Content! That's what many social media marketers are thinking about as we start 2021. And, as you think about...
How title-chasing can sometimes backfire
A couple weeks ago, I noticed an acquaintance of mine accepted a new job as a VP of marketing. Sweet title, right? And,...
Edelman Trust Barometer data: More CEOs should be active on social media
Trust in everything is plummeting. Except my company's CEO. That's the message from the 21st edition of the Edelman Trust...
14 pragmatic social media trends to watch in 2021
Every year, about this time, I typically present to the local Social Media Breakfast chapter on the topic of social media...