You know what's perplexing about the way companies plan for today's social media campaigns? They don't plan for BEST-CASE...
The most over-looked component of many social media campaigns
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Talking Points Speaker Series: 3 takeaways from the social media skills gap discussion
On Wednesday, we held the first-ever Talking Points Speaker Series event on the University of Minnesota campus. Our topic?...
Does content marketing even have to link to your product anymore?
I'm sorry, but I have to call BS on this recent Contently post. I've always been somewhat of a skeptic when it comes...
Where are companies turning for digital professional development?
Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week:...
What the new (upcoming) LinkedIn Company page format means for brands
Looks like LinkedIn is revamping the layout for "company pages"--and it's testing the concept with some of its biggest...
Why “Walmart’s Riding in Cars with Execs” is Employer Brand gold
If you've worked in the Employer Brand-Social space for any length of time, you know, great case studies and good work is...
How long before brands completely abandon Twitter?
Before you click away, I encourage you to read on. Because this isn't one of those typical "Twitter is dead" posts. It's...
Meet Minnesota’s Power PR Couples
If you've worked in this industry long enough, you've probably met one: A PR "Power Couple." You know, that couple that...
If you were going to build a social media team from scratch how would you do it?
Look, I'm comfortable in my current position as an independent consultant. In fact, I'm thrilled I get to do this job...
Why LinkedIn is completely missing the boat with its new influencer videos
In case you missed it, LinkedIn announced some "big news" last week: It gave 500 influencers the ability to post videos...