Yes, it is 2016. Yes, I am tired of writing about this topic. And yes, I do have good news to report. Brands may finally be...
4th of July posts: Are brands finally learning holiday posts aren’t worth their time?
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Is Pinterest the most underutilized tool in social media?
If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that...
What the Microsoft’s acquisition of LinkedIn means for corporate communicators
In case you missed it, last week Microsoft acquired LinkedIn for 26.2 billion dollars. Huge news in the tech space. And,...
Stats prove we should actually be ENCOURAGING social media use at work–not blocking it
For years, we've been trying to answer the same question: Why are brands banning social media sites at work? Believe me,...
Can I be a digital marketer AND a good parent?
Last Sunday, I read an op-ed in the Minneapolis Star Tribune from a teacher in Minneapolis about the derisive force...
How to start networking from the ground up
Last week, I wrote a post about the importance of networking outside the four walls of your company. Like others, I...
When relaunching a new web site actually IS news
By now, most of us have been in the following situation. "We're revamping our web site--this is big news! Shouldn't we...
The not-so-hidden reason staying within the four walls of your company is a really bad idea
In a previous life, I spent my days working for a large health care organization based here in Minneapolis. I had taken the...
Is LinkedIn really broken?
Last week, I saw the following post from Augie Ray, research director at Gartner, in my LinkedIn feed. I wasn't...
The real reason the PR agency model is broken
I'm not a career agency guy. I didn't cut my teeth at Spong. I didn't work my way up from intern to VP at Weber. I just...