The "chat-ification" of our culture is now completely out-of-control. More than 800 million people use Facebook messenger...
What effect will the explosion of chat apps have on our ability to present and persuade?
read more
Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Do news releases REALLY help with SEO?
In my perusing of Linked last week, I came across this post from Nancy Shenker, CEO of the ONSwitch. In the post, Nancy...
Beware of the inflated trade publication media kit
Some things in the world of PR make me scratch my head. Trade publication media kits, for example. When researching a new...
7 Job Search Tips for New PR Grads that You Won’t hear from your Career Counselor
Today, I'm headed to Winona for my bi-annual pilgrimage where I speak to a slew of PR classes on campus (part of my Alumni...
The changing face–and strategy–of today’s corporate online newsroom
The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years--for sure....
Why “content librarian” will be one of the hot new jobs in 2016
According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively...
When is it OK to stop climbing the PR career ladder?
There's a conversation I keep having with colleagues close to my age level (35-45, shall we say). Not sure if it's a new...
The (not so) hidden way brands are getting started on Snapchat
Snapchat. It's THE platform right now that brands *want* to figure out, but just can't. I mean, 100 million active...
The four cardinal sins public speakers continue to break
The last few months, I've attended a number of local events here in Minneapolis. Good events put on by great people. And,...
Let’s get serious–and honest–about influencer marketing
I recently read a post by popular blogger, podcaster and professor, Mark Schaefer, on influencer marketing. The post was...