Hey--it's not me asking this question. It's a topic that's coming up with clients and friends I've talked with in town for...
Do we really have a social media skills gap?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
PR Rock Stars: Sleep Number’s Kaitlyn Cox
I can't recall how or when, exactly, I met Kaitlyn Cox for the first time. But, I'm sure glad I did meet her. Kaitlyn is...
Instagram Zero will be a reality by 2017
Last week, social analytics company, Locowise, released an interesting report on Instagram analytics. The most interesting...
Mayo Clinic’s first-ever live colonoscopy on Periscope: A big win for 5 reasons
Last Tuesday morning, I spent the first 30 minutes of my day watching a grown man (Lee Aase of Mayo Clinic social media...
Is sharing third-party media articles via social a solid strategy for brands?
Does this sound like a familiar dilemma? "Should we continue sharing articles to third-party sites? I mean, every time we...
10 skills the PR pro of the future will need (revised)
Almost four years ago, I wrote a post titled "10 skills the PR pro of 2022 must have." It was based on trends I've seen...
Six Millennials who defy typical Millennial stereotypes
After this week's Yelp kerfuffle with one disgruntled Millennial--and then another rebuking the first Millennial's rant--I...
The virtual office–not the “open office”–is the future of work in PR
The last job I had before jumping out on my own was with Fairview Health Services. During my time at Fairview, we made the...
PR Rock Stars: Exponent PR’s Allison O’Keefe
I think I met Allison O'Keefe in 2008 at a PRSA meeting here in Minneapolis. In fact, she introduced herself to me. Keep in...
9 questions to ask yourself BEFORE going #SoloPR
I've almost been a #SoloPR now for seven years. Seven years. That's actually pretty crazy for me to comprehend. And,...