Arik’s Social Media Blog

One thing I've learned about social media marketing over the 12 years I've been a consultant: Everyone wants to know what...

This post has become an annual tradition. A ritual I now go through to identify 15+ folks I'd like to share coffee with in...

I have a theory I want to test with you today: I think there's a segment of our industry that completely detests--and...

You may have missed it, but Walmart's social media team got itself in a bit of hot water last week when someone...

Like many others, I watched Pixar's new "Soul" on Christmas Day. And, as usual for Pixar movies, it didn't disappoint. Like...

Early on in the pandemic, you may remember the Room Rater on Twitter. It was an account that "rated" the Zoom backgrounds...

During this pandemic, many people have lost their jobs. No doubt about that. And, it's been horrible. But, at the same...

Even though we're entering the darkest period of the pandemic, there is finally glimpses of a light at the end of the...

Since it's 2020 and everything sucks, allow me to take you back to 2015. Instagram was the hot social media network....

As we all know by now, here in Minnesota we’re in the midst of a four-week shutdown--at minimum. No more restaurants. No...