One of the biggest drawbacks of working for yourself is the complete and utter lack of a team. I work by myself at my home...
12 pieces of advice I would give my team (if I had one)
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
The employee tech experience: The chasm between personal and professional tools grows
Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking...
Engaging media on Twitter: Through personal or corporate accounts?
Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way...
Talking Points Podcast: 9 trends in tech and media for 2016
In this episode of the Talking Points Podcast, Kevin and I talk about tech and media trends--from a little different...
REI’s #OptOutside move: Isn’t it really all about the money?
First, I want to share this disclaimer: I'm an REI member and a HUGE fan. My son and I LOVE REI. Second disclaimer: This...
7 ways companies are (already) using Instagram ads
Instagram users noticed a distinct change in their feeds as of late. More ads. Like a LOT more ads. Earlier this year, I'd...
Behind-the-scenes content: The most over-rated content in the history of the Internet
Last week, Playboy announced it was cutting the nudity out of its magazines. I know, weird way to start a post, right? Stay...
Talking Points Podcast: Should Brands Really Have an Opinion?
Fun show this week. Kevin and I talked about the #PlayMoreMN campaign, why brands need to have an opinion (big topic!), and...
#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead
If you live here in the great state of Minnesota, last week you probably noticed an explosion of tweets, Facebook posts and...
7 creative ways to promote your company’s corporate volunteer efforts
When it comes to corporate volunteerism and social media, isn't this what we normally see from brands? Good story. Great,...