A friend and colleague of mine posted the following on Facebook last Friday: "Potential new client just said this:...
Why “I want to get on Buzzfeed!” is replacing “I want to be on Oprah!”
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why are influencers still not disclosing paid relationship? (and why brands should really care)
It's 2015, and we're still seeing posts like this: Big deal, you say. Seems like a perfectly innocuous Instagram post by an...
Why are we punishing our senior leaders by sticking them in meetings 7-8 hours a day?
Back when I worked on the corporate side, I distinctly remember trying to get on my boss' calendar. It was impossible. Why?...
Talking Points Podcast: A Conversation with United Health Group’s Bryan Vincent
In this edition of the Talking Points Podcast, Kevin and I sit down with Bryan Vincent, director of digital communications...
Why do big brands continue to completely ignore LinkedIn?
Ok, so the headline might be a little provocative, but the more I think about it, the more I think many big brands continue...
Is the corporate blog still content marketing’s “home base”?
For years, what's been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own...
Has Facebook made us lazy when it comes to birthdays?
A few weeks ago, I celebrated a birthday. And I got the requisite Facebook "happy birthday" posts on my wall. A bunch of...
What four designers and builders can teach you about how to win on Houzz
I know what you're thinking: "What the heck is Houzz?" If you don't work in the construction, architectural or design...
Talking Points Podcast: How declining trust in CEOs impacts PR
SHOW NOTES - September 10, 2015 “Why PR pros should care about declining trust in CEOs”...
I still love you PRSA–even though I’m no longer a member
About five years ago, I made the tough decision to not renew my PRSA membership. It was purely a business decision. I was...