I currently work with a couple clients on managing and developing "Employer Brands" on social media. What that means,...
What are the *real* incentives for employees to advocate for your brand on social media channels?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why “creative” job titles won’t lead to a better career path
Digital Marketing Magician. Senior Road Warrior Marketing Intern Mobile Sensei Digital Overlord Wizard of Light Bulb...
Talking Points Podcast: Is social media officially dead?
In this edition of the Talking Points Podcast, Kevin and I talk about Josh Bernoff's recent post claiming that social media...
Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers
Influencer outreach. Its still one of those tactics that's often talked about by companies and agencies, but rarely...
5 things I’m working on to better myself in my 43rd year
Today's my birthday. Yeah, yeah, save it for Facebook 🙂 I'm 43 years old today. Damn, that sounds really old writing that...
Amazon case study: Should rank-and-file employees be speaking on behalf of brands?
Last Saturday, you may have read the scathing New York Times piece on Amazon's culture. Huge story. Huge media buzz. Huge...
9 Digital Trends Reshaping PR
Last week, I spoke at the Florida Public Relations Association Annual Conference in Orlando. Our annual #SoloPR Summit was...
Was Target lucky–or strategic–with its Troll posts?
ICYMI, last week, Target was at it again: Back in the news feed. This time, they were taking some heat for its decision to...
Why speaking at PR industry conferences is tougher than it looks
Earlier this week, I was at the Florida Public Relations Association Annual Conference and #SoloPR Summit in Orlando. It's...
Talking Points Podcast: Will Real-Time Marketing Still be a Thing a Year From Now?
Hello from sunny Florida! Well, technically, I'm back home today--but I was in Orlando at the #SoloPR Summit and Florida...