A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft's CEO, to...
The challenges of helping C-level executives communicate with rank-and-file employees
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
When will the emoji marketing madness stop?
Yeah, I know. Emojis are everything. I know it's how all the Millennials of Mother Earth communicate. I know brands want to...
Facebook video views: The new fluff social media metric
Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled...
Talking Points Podcast: A conversation with Deluxe’s Heather Rist
In this edition of the Talking Points Podcast, Kevin and I are joined by Heather Rist, director of social media and content...
7 of the most unique and interesting Instagram brand campaigns in 2015 (so far)
Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter...
Are we really on the right side of the digital divide?
I read an op-ed in the Minneapolis Star Tribune yesterday titled, "The future of work in a digital world." The article...
The misunderstood case of “brand voice” in social media
When you think of companies that have nurtured a great "brand voice" on social media, which organizations come to mind?...
Why aren’t more companies using LinkedIn Sponsored Updates to retain and recruit talent?
As we're all painfully aware by now, Facebook has morphed into a complete pay-for-play platform thanks to the prevalence of...
How to find a good social media blog to add to your reader
Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. I read news sites. And I read...
Talking Points Podcast: Is content discovery the new holy grail of PR?
In this week's show, Kevin and I discuss content curation and discovery and its future in our business, the #PrimeDay...