One of my favorite blogs is the Content Strategist. It's full of interesting, insightful and easy-to-read posts about...
All brands are media: The biggest lie the marketing industry has ever told
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Engaging reporters on Twitter: Why it’s an over-hyped “best practice”
For years, we've heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social...
Do you take time to celebrate your successes?
Over the years, I've worked in every possible setting in the PR world. Agency. Corporate. Non-profit. Independent. One...
Talking Points Podcast: An interview with Social Fresh’s Jason Keath
Today, my podcast partner, Kevin Hunt interviews Social Fresh founder, Jason Keath. They talk social media conferences,...
You are your priorities: How to say “no” and better manage your professional life
I came across one of those "40 quotes that..." posts last week on Forbes. As usual, one quote stuck with me: "You are your...
Twin Cities PR This Month – June
Little switch--for the last year-plus, I've been providing weekly, then bi-weekly updates on comings/goings, agency wins...
Why did @Sharpie shut down all its social media accounts?
I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie...
#chevygoesemoji: Brilliant PR strategy or ridiculous stunt?
Earlier this week, you may have noticed Chevy broke some new ground in the world of PR. It unveiled the first-ever...
My cord-cutting experiment…three years later
Roughly three years ago, I made the leap. I cut the cord. No more cable. My intentions were simple. I wanted our family to...
Why does Instagram make it impossible to post from your laptop?
It's the question I'm sure nearly every social media manager has asked themselves over the last couple years: Why doesn't...