Target was in the news over the weekend. And, they were ALL OVER social media after the Bullseye's web site crashed after...
How Target’s #lillyfortarget launch was a huge social media (and business) win
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Why some brands are hesitant to use Periscope and Meerkat
I realize everyone is writing about Periscope and Meerkat right now. To the tune of 3.65 million responses when I Google...
7 connectors who transformed my career
Last week, I was down in Winona again speaking at my alma mater. It's a tradition of sorts for me, as I go down once a...
Twin Cities PR This Week – April 13
The MN PRSA Classics Awards are one of my favorite events of the year. Sadly, this year, I could not attend. But, it sounds...
Talking Points Podcast: Do People Trust PR Counselors?
Good discussion in this week's Talking Points Podcast about a not-so-new topic: distrust among the public of the PR...
Go ahead, underestimate me
As an independent consultant, one joke you hear constantly from other independent consultants is around attire worn during...
Will native advertising eventually be PR’s demise?
I read some pretty damn surprising stats recently in a Content Strategist post. The post outlined the success the New York...
How long before virtual reality transforms corporate storytelling?
Two weeks ago on the Talking Points Podcast, I lauded a local company (Victory Motorcyles) and agency (space150) that...
5 reasons you SHOULDN’T start a business podcast
Lately, I've been reading a number of posts imploring marketers and communicators to start podcasts on behalf of their...
Why words still matter (more than ever)
Four weeks ago yesterday, my uncle passed away. I'm not going to get into a lot of details, because I think some things are...