In case you missed it, Facebook rolled out "call to action" buttons last February. It was hardly a revolutionary move....
Why more brands are using Facebook CTA buttons (but more still should)
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Twin Cities PR This Week – Jan. 16
Happy New Year! It's been almost a month since my last "Twin Cities PR This Week" update. A lot has happened already this...
4 key skills to be an effective corporate communicator (and strangely, writing isn’t one of them)
Over my almost 20 years in the communications business, I've spent a fair amount of it on the corporate communications...
Is there really a shortage of good writers?
This is a common lament among agencies and corporations. It's not a new issue. Folks have been wringing their hands about...
Talking Points Podcast: Stop Saying Content is King
We're back from a short holiday hiatus--that's right, the Talking Points Podcast is back! Hold all applause, please 🙂 In...
Why it pays to stay connected to your college alumni group
Last year, I accepted a role on my alma mater's (Winona State University's) alumni board. I did it for a few reasons: 1) To...
Should you take conference calls in a coffee shop?
As many of you know by now, I'm an independent consultant. And, I don't have an office. I work from my home, by and large....
Will first gen social media marketers start to burn out in 2015?
Last week, blogger, author and consultant Jay Baer wrote a post about how he thinks social media jobs may be about to...
Twin Cities PR This Week – Dec. 15
I don't know about you, but WOW, what a busy week! I broke away from work for a bit to celebrate with my MIMA friends...
Talking Points Podcast: 2015 Social Media/PR Trends
In this week's show, Kevin and I talk 2015 trends. But, they may not be the trends you probably think of when you...