In case you missed it, Arby's ran a thirteen-hour commercial over the Memorial Day weekend featuring its new smokehouse...
Fallon’s 13-hour Arby’s ad: Blatant PR stunt or brilliant advertising?
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
Who’s the ONE mentor that changed your PR career trajectory?
Everyone has that one person who changed the trajectory of his/her career. That person who, for whatever reason, made a...
How to use Iconosquare to bolster Instagram results
ICYMI: Brands are flocking to Instagram. And, they're seeing engagement rates that are through the roof--especially...
Target’s Jeff Jones’ LinkedIn message: Cowboy move or brilliant communications strategy?
Earlier this week, you may have heard about the most recent kerfuffle retailer Target found itself in (yes, again). This...
The dark side of PR…thy name is “control”
This Valleywag post was the rounds earlier this week--Apple comms chief, Katie Cotton, is apparently leaving the big, shiny...
Why GoPro has become THE content marketing juggernaut
Talk content marketing case studies with any consultant or big brand marketer right now and one name consistently comes up:...
Are employers looking for the right skills in today’s content marketer?
About a month ago, I read an article over on MarketingProfs about the top trends in content marketing hiring. The big stat...
Ford Motor Company: One of the few brands to go “all in” with Google+ so far
For a while now (read: Since Scott Monty took the help as head of social), Ford Motor Company has been on the cutting...
Why unplugging matters
I spent the last six days in the wonderful Caribbean isle of St. John--my brother got married on Trunk Bay on Saturday...
BREAKING: I revamped my web site!
OK, so the headline is a little tongue in cheek. But, if I were a larger corporation, I probably would have sent a press...