Last month, I made a vow: I was going to blog once a day for every business day in January. I'm proud to say, I achieved...
11 things I learned after blogging every day for one month
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Arik’s Social Media Blog
Arik’s social media blog has been in publication for more 12 years and recognized by industry outlets like PRWeb and PRWeek as one of today’s leading industry blogs. With 1,500+ posts, his content is frequently syndicated on popular sites like PR Daily, Social Media Today, Business Insider and Ragan.com.
7 real-time marketing examples brands can emulate during the “Big Game”
As the "Big Game" approaches on Sunday, there's been a lot of talk about real-time marketing gone bad. Heck, we saw it on...
The 2014 Digital Marketing Staffing Survey
One of the ad-hoc roles I play in addition to solo consultant, Dad, Husband and beer snob (my favorite) is that of...
Open salaries: Good idea for PR firms?
Last December, Buffer (I'm a big fan) caused quite a stir with this post where it talked about it's culture of transparency...
21 real-time marketing Super Bowl prop bets
As the "Big Game" approaches this weekend, there's one thing I always like to check. No, not the money line. The prop bets....
Will social media really kill journalism?
Late last year Cision conducted a survey with 3,000 journalists worldwide about how their impressions of social media (and...
How to: Manage up in your PR job
I've been out of the corporate/agency lifestyle now for four-plus years. Technically, I work for myself. I am my own boss....
6 tips to building a better social media team in 2014
A few weeks ago a client asked me the following question: If we were to start building out a social media team here, how...
Who do PR awards really belong to: Agencies or clients?
It's that time of year--yes, it's awards season! Not just for the entertainment industry--but for the PR and marketing...
Maybe paying tribute to MLK on Twitter really did work for brands
Brands capitalizing on holidays. It's been happening now since Oreo posted the now-famous--and brilliant--visual...